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VIVA kicks off the FIFA World Cup with the “football burger”

May 28, 2010 - 10:00 am (CET)

  • The 19th FIFA World Cup starts on June 11, 2010 and will be hosted by South Africa for the first time
  • VIVA will start selling its new “football burger” already from May 31, 2010 to get everyone in a mood for football
  • Sandwiches from VIVA are a good option for a snack between meals and are freshly prepared several times a day

When football fever breaks out on June11, 2010, there will be even more reason to stop at any OMV filling station with a VIVA shop: for the duration of the FIFA World Cup the VIVA sandwich range will include a “football burger” made from ciabatta bread, hamburger, tomatoes, baby corn, onion rings, salad and a spicy sauce – a hearty snack, and not just for football fans.

As of June 11, 2010 this year, 32 countries will start their individual campaigns to win the FIFA World Cup, which is taking place on the African continent for the first time. In honour of this very special tournament, VIVA world of indulgence is launching a new burger that invites to experience the World Cup with all your senses.

A taste of South Africa
Harald Joichl, Head of OMVs filling station business in Austria and Germany: “The first World Cup in South Africa is a really special event, so we wanted to create a particularly special sandwich – one whose taste reflects the South African passion for barbecues.”

A total indulgence
The new “football burger” is certainly a well-rounded product: a football-shaped ciabatta roll with a tasty hamburger, fresh tomatoes, sweet-and-sour baby corn, crispy lollo verde lettuce and a wonderfully spicy sauce. And it is not just for football fans; it can be enjoyed by anyone that likes to eat tasty food with an international flavour.

100% VIVA
VIVA world of indulgence is there to enjoy moments of indulgence, at any time. All VIVA snacks are of the highest quality and can be eaten on the spot or prepared to take away in handy to go packaging. The food is freshly prepared several times a day.

“VIVA world of indulgence provides high-quality, fresh food of the highest standards for you to enjoy: without freshness and quality there is no enjoyment. Anyone who chooses a product from our range always gets 100% - before, after or during the football World Cup. However, the ‘football burger’ will only be available during the World Cup,” said Harald Joichl.

For more information about OMV filling stations with VIVA in Austria, please visit

Background information:

OMV Aktiengesellschaft
With Group sales of EUR 17,92 bn and a workforce of 34,676 employees in 2009, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. As the leading energy group in the European growth belt, OMV is active in Refining & Marketing (R&M) in 12 countries. In Exploration & Production (E&P) OMV is active in 17 countries on four continents. In Gas & Power (G&P) OMV sells approximately 13 bcm gas per year. Through its 2,000 km long gas pipeline network in Austria G&P transports approximately 75 bcm gas annually. OMV’s Central European Gas Hub is with around 23 bcm annually trading volume one of the most important gas hubs in Continental Europe.

OMV is the leading energy group in the European growth belt with oil and gas reserves of approximately. 1.19 bn boe, daily production of around 317,000 boe in Q1/10 and an annual refining capacity of approximately 26 mn t. OMV now has 2,331 filling stations as of Q1/10. The market share of the group in the R&M business segment in the Danube Region is now 20%.

OMV further strengthened its leading position in the European growth belt through the acquisition of 41.58% of Petrol Ofisi, Turkey’s leading company in the retail and commercial business.

In June 2006, OMV has established the OMV Future Energy Fund, a wholly owned subsidiary to support projects in renewable energy with more than EUR 100 mn to initiate the change from a pure oil and gas group to an energy group with renewable energy in its portfolio.

OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The Company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines. This report is published at the same time as the annual report.

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