At OMV, transformation is in our nature.
OMV and Interbrand Celebrate Quadruple Win at Prestigious Design Awards
OMV’s new corporate identity, developed in collaboration with Interbrand, has been honored with four prestigious awards: the Red Dot Award, the Corporate Design Prize, the German Design Award, and the iF Design Award.
The new brand identity, unveiled in June 2024, reflects OMV’s commitment to innovation, responsible transformation, and progress.
The new branding is being rolled out across all OMV touchpoints, including 1,000 OMV gas stations in seven countries that serve more than 650,000 customers daily.
Meaningful shifts – from the inside out.
To match this commitment, we’ve created a strong purpose: re-inventing essentials for sustainable living – but also a brave shift in how we look and speak.
We want to reach more people, solve more problems with meaningful connections, and communicate as a business that’s working to create a sustainable and more circular future.
When you look at our logo, you’ll see it’s created with two elements in mind – progress and circularity. And it creates a story that influences our whole design system.
A deeper look.
We’ve developed a design system which underpins our brand and everything we create. This helps us to filter our purpose through everything we do as OMV.
From the words you read, the visuals you see, and the experiences you make with us – from our gas stations to our customer service.
Color
Our new sophisticated blue with a vibrant, digitally inspired green represents innovation and progress. Our secondary palette offers some diversity in our brand communications.
Typeface
Our custom typeface OMV Progress is inspired by the details found within our symbol, for a modern look that balances functionality and expressiveness.
Photography
Our photographic style represents progress and movement, with a clean and precise look and feel, able to portray different subjects and scenarios.
Illustration
Our line art illustration style reflects our constant push for progress and innovation, with a simple and accessible look to make the complex clearer.
Tone of voice
Is an integral part of bringing our purposeful shifts to life. Our tone is forward-thinking, making the complex clear and the conversation engaging.
The journey so far...
The evolution of OMV is a reflection of the changes we see in the industries we work in, but also for the world. Our brand is transforming from the inside out on a global scale, building on the foundations of a strong history – which is reflected in our new purpose, tagline and identity as a whole.