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VIVA celebrates Coffee Day with its traditional free offer

September 26, 2011 - 10:30 am (CET)

  • On October 1 VIVA once again invites all customers to enjoy a cup of their favourite coffee 
  • The CSR project "VIVA mi escuela" also benefits from the free coffee
  • VIVA coffee is prepared in the best Viennese coffeehouse tradition 
  • From October 2 VIVA will offer coffee and croissants in a combination deal

VIVA will give all of its customers a free cup of coffee on the Coffee Day, which the company celebrates the fourth time. A total of 130 million cups of VIVA coffee have been sold since the first free coffee promotion in 2007. The OMV school project "VIVA mi escuela" also benefits from the fact that customers enjoy drinking VIVA coffee: since 2009, 1 cent per every cup of coffee sold has been donated to the project, which aims to open up new perspectives for children in Nicaragua. Every cup of free coffee also increases the sum that is donated to the project. From October 2, VIVA will launch a special offer for coffee lovers valid for one month: a cup of coffee and two mini croissants at a special price.

Coffee Day at VÌVA
The October 1 has long been a traditional date for the aromatic brown beans with their pick-me-up effect. As a result, VIVA is extending a coffee-tasting invitation to its customers for the fourth year in succession: every VIVA customer who visits one of around 170 OMV filling stations with VIVA world of indulgence will receive a free cup of VIVA coffee of their choice. "In Austria more than 13,000 cups of VIVA coffee are prepared every day. This proves how much our customers appreciate our coffee. The VIVA free coffee offer is an expression of our appreciation of them," explained Harald Joichl, Head of OMV’s Filling Station Business in Austria and Germany.

CSR with heart and mind
Since 2009, OMV has supported the “VIVA mi escuela” (long live my school) school project in Nicaragua by donating 1 cent per every cup of VIVA coffee to help improve basic education. Last year alone, the total donation amounted to EUR 80,000. A great deal has already been achieved with school-start packages, school libraries and improved teacher training. But the aid workers at the site need more support, as Joichl explains: "We want to give children a new perspective. If our help has a long-term effect, then we are providing the right kind of help."

Nine delicious coffee specialities – for free 
Every cup of free coffee also increases the sum that is donated. This year’s Coffee Day is therefore especially appropriate for tasting one of the nine VIVA coffee specialities, from espresso through to macchiato. VIVA coffee is prepared according to old Viennese coffeehouse traditions and is served on a silver-coloured tray. All VIVA coffee variations can also be enjoyed on the road and are available in practical "to go" cups. In all events, VIVA coffee stands for reliable quality at all times of the day - no matter in which of the around 170 VIVA worlds of indulgence in Austria it is prepared.

Combination offer from October 2
VIVA is also launching a very special offer after Coffee Day. From October 2, coffee will be offered together with one chocolate and one nut croissant at a favourable price for a limited period of a month. "This will help us to convince all VIVA customers of the high quality of our coffee and bakery products," says Joichl.

OMV Aktiengesellschaft
With Group sales of EUR 23.32 bn and a workforce of 31,398 employees in 2010, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Exploration and Production, OMV is active in two core countries Romania and Austria and holds a balanced international portfolio. OMV had proven oil and gas reserves of approximately 1.15 bn boe as of year-end 2010 and a production of around 290,000 boe/d in 6m/2011. In Gas and Power, OMV sold approximately 18 bcm of gas in 2010. In Refining and Marketing, OMV has an annual refining capacity of 22.3 mn t and as of the end of June 2011approximately 4,700 filling stations in 13 countries including Turkey. In Austria, OMV operates a 2,000 km long gas pipeline network with a marketed capacity of around 89 bcm in 2010. With a trading volume of around 34 bcm in 2010, OMV’s gas trading platform, the Central European Gas Hub, is amongst the most important hubs in Continental Europe. OMV further strengthened its position through the ownership of a 97% stake in Petrol Ofisi, Turkey’s leading company in the retail and commercial business.

OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines.