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OMV sees green: Shrek to debut at OMV filling stations

May 25, 2010 - 10:00 am (CET)

  • On July 1, 2010 the new animated movie “Shrek Forever After” featuring the further adventures of the giant green ogre will premiere in Austria
  • In cooperation with DreamWorks, OMV will launch a large-scale Shrek lottery campaign at its filling stations starting from May 31, 2010
  • A Shrek fairy-tale journey to USA for four people will be awarded to the lottery winner as the main prize
  • In addition, the lottery campaign will be rounded off by an online campaign

The fourth and final animated movie about the adventures of this popular giant green ogre, among the young, and young-at-heart, is set to be released in Austria in July 2010. “Shrek Forever After”, the title of the newly released Shrek movie, will  become the motto at OMV filling stations in Austria, where customers have the opportunity to win great prizes as part of a large-scale lottery campaign between May 31 and August 15, 2010. Those who want to increase their chances to win the lottery can also join a series of online contests.

The young and young-at-heart are getting fired up about Shrek’s last great adventure. The green ogre is and will remain the king of hearts of all animated movie fans. Harald Joichl, Head of OMVs Filling Station Business in Austria and Germany, said: “OMV is the filling station for people and cars. We are delighted to be offering our customers an attractive lottery game featuring one of the most beloved characters of animated movies.“

The large-scale Shrek lottery campaign will be launched countrywide starting from May 31, 2010. Customers will be given a scratch card, for each purchased item exceeding EUR 20 in one of OMV filling stations, or for any VIVA product starting from EUR 5, as well as for each premium car wash service or special promotional offering. The scratch cards will offer the chance to win a giveaway straight away such as one of four Shrek doll pens or an exclusive Shrek MP3 player. In addition, these scratch cards will allow customers to collect points to be allocated to a loyalty card. For 8 collected points on a loyalty card, customers will be given one of four Shrek drinking glasses and have also the opportunity to win the main lottery prize - one-week fairy-tale journey to Orlando (Florida) for four people.

“OMV provides the comprehensive Shrek fan package in celebration of the movie premiere of Shrek IV. This is exclusively available at all OMV filling stations and we are very proud of it,” said Joichl.

Additional online offering at www.omv.at
On the OMV web site www.omv.at, customers are also offered online scratch cards, funny Shrek e-cards and the opportunity to order a loyalty card to collect points. Furthermore, they can take part in a photo contest and win exclusive cinema tickets to share with friends. Further attractive web prizes include Shrek MP3 players, Shrek DVDs and funny plush toys.

Backgroundinformation:

OMV Aktiengesellschaft
With Group sales of EUR 17.92 bn and a workforce of 34,676 employees in 2009, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. As the leading energy group in the European growth belt, OMV is active in Refining & Marketing (R&M) in 12 countries. In Exploration & Production (E&P) OMV is active in 17 countries on four continents. In Gas & Power (G&P) OMV sells approximately 13 bcm gas per year. Through its 2,000 km long gas pipeline network in Austria G&P transports approximately 75 bcm gas annually. OMV’s Central European Gas Hub is with around 23 bcm annually trading volume one of the most important gas hubs in Continental Europe.

OMV is the leading energy group in the European growth belt with oil and gas reserves of approximately. 1.19 bn boe, daily production of around 317,000 boe in 2009 and an annual refining capacity of approximately 26 mn t. OMV now has 2,433 filling stations. The market share of the group in the R&M business segment in the Danube Region is now 20%.

OMV further strengthened its leading position in the European growth belt through the acquisition of 41.58% of Petrol Ofisi, Turkey’s leading company in the retail and commercial business.

In June 2006, OMV has established the OMV Future Energy Fund, a wholly owned subsidiary to support projects in renewable energy with more than EUR 100 mn to initiate the change from a pure oil and gas group to an energy group with renewable energy in its portfolio.

Sustainability
OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The Company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines. This report is published at the same time as the annual report.

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