OMV is red-white-red: New advertising campaign completely dedicated to Austria
March 14, 2016 - 01:05 pm (CET)
"From Austria. For Austria". This is the red-white-red flag flying over OMV’s latest advertising campaign. And it is also a response to the latest public debates.
At the heart of the campaign is OMV’s commitment to Austria. As a leading company, employer and contractor to the Austrian economy. Along with its dedication to society, sport and culture. Above all, the core responsibility of OMV is clearly defined: Guaranteeing the secure supply of energy.
The images in the 30-second TV commercial show OMV’s achievements at home and abroad. The final image is a scene in Marchfeld - the birthplace of OMV. This motif also runs through the print and online advertising.
Johannes Vetter, OMV Senior Vice President Corporate Communications: "With this we are showing our clear commitment to Austria. One thing that also makes me really proud: The campaign has been conceived internally by the OMV communications team and realized independently. This has enabled us to justify investment in advertising even in these economically challenging times."
The campaign starts on TV and online on 14 March 2016, followed by an Austria-wide print campaign a week later. The campaign will run to the end of April 2016.
Credits:
Contractor: OMV Aktiengesellschaft
Brand management/advertising (OMV): Christof Meixner, Egon Ostermann
Creation (OMV): Andreas Walk, Egon Ostermann
TV production: ZoneMedia
Lead photo: Lois Lammerhuber
Media agency: Mediacom
Preview of TV commercial: https://www.youtube.com/watch?v=WWp8vcxPw9A
Background information:
OMV Aktiengesellschaft
With Group sales of EUR 23 bn and a workforce of around 24,100 employees in 2015, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Upstream, OMV focuses on three core regions – CEE (Romania, Austria), North Sea as well as Middle East and Africa – and selected development areas. 2015 daily production stood at approximately 303 kboe/d. In Downstream, OMV has an annual refining capacity of 17.8 mn tonnes and approximately 3,800 filling stations in 11 countries as of end of 2015. OMV operates a gas pipeline network in Austria and gas storage facilities in Austria and Germany. In 2015, gas sales volumes amounted to 110 TWh.