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New premium diesel OMV MaxxMotion with engine-cleaning power


  • New premium diesel guarantees improved engine performance and lower fuel consumption
  • High-performance additives and new HVO biocomponent set new standards
  • Rollout at all OMV filling stations with VIVA in Austria and Germany until April 26, 2011

OMV MaxxMotion is to be the new brand at OMV fuel dispensers in eight European countries. The first product to arrive on the market will be a new premium-quality diesel fuel, which will go on sale in Austria and Germany. The new diesel fuel will set new standards due to its high-quality components and high-performance additives, and will guarantee improved engine performance along with lower fuel consumption. The engine will be given long-term protection against corrosion and the build-up of sediment and will therefore be guaranteed a longer service life. The much-improved HVO biocomponent has outstanding technical characteristics compared to the conventional FAME biocomponent and reduces CO2 emissions by up to 42%.

The new brand will give OMV fuel dispensers a whole new look – just in time for spring. OMV MaxxMotion fuel dispensers will point the way towards a new fuel era when improved engine performance and environmental sustainability will be reduced to a common denominator.

Engine performance boost
The innovative OMV MaxxMotion Diesel guarantees a higher cetane number compared to standard diesel. Due to the fact that the cetane level is an important parameter for the quality of the combustion process, the new premium product provides a number of advantages over low-cetane standard diesel, a key one being that a higher cetane number ensures a smoother and quieter engine. What’s more, the higher cetane number has an effect on fuel consumption: the engine performs better and consumes less fuel.

High-performance additives protect all engine parts from corrosion and also ensure that the engine remains clean and free from rust and particle deposits. Regular use of the fuel will also reduce existing deposits. The engine stays clean and its service life is extended.

New environmental standard
"A clean engine and an improved combustion process of course have an impact on the engine and mileage," explains Harald Joichl, Head of OMV’s Filling Station Business in Austria and Germany. But OMV MaxxMotion has a further advantage: the considerably improved biocomponent HVO leads to a reduction of CO2 emissions by 42% compared to FAME (depending on the raw materials used). "We are particularly proud of the environmental friendliness of our new brand. Since the 1990s, OMV has played a pioneering role in the area of environmental standards. At that time, we were market leaders in the conversion to unleaded fuel. Now we are again marking the start of a new era," says Joichl.

Lower fuel consumption
OMV MaxxMotion Diesel is not only good for the environment; it’s also good for customers. Its innovative formula maximizes engine performance, extends the service life of all parts that come into contact with the fuel and in so doing reduces consumption. The more regularly OMV customers use the new fuel the less often they will have to fill up their tanks.
More information about OMV MaxxMotion can be found at

Background information:

OMV Aktiengesellschaft
With Group sales of EUR 23.32 bn and a workforce of 31,398 employees in 2010, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. As the leading energy Group in Central and Southeastern Europe, OMV is active in Refining & Marketing (R&M) in 13 countries. In Exploration & Production (E&P) OMV holds a balanced international E&P portfolio In Gas & Power (G&P) OMV sells approximately 18 bcm gas per year. Through its 2,000 km long gas pipeline network in Austria G&P transports approximately 89 bcm gas annually. OMV’s Central European Gas Hub is with around 34 bcm annual trading volume one of the most important gas hubs in Continental Europe.

OMV is the leading energy Group in Central and Southeastern Europe with oil and gas reserves of approximately 1.15 bn boe, daily production of around 318,000 boe in 2010 and an annual refining capacity of approximately 26 mn t. The Group further strengthened its leading position in Central and Southeastern Europe through the acquisition of a majority stake in Petrol Ofisi, Turkey’s leading company in the retail and commercial business. OMV now has approx. 4,800 filling stations incl. Petrol Ofisi. The market share of the group in the R&M business segment in the Danube Region is approx. 20%.

Under its 3plus strategy, OMV combines the strengths of its E&P, G&P and R&M business units in order to ensure that it provides the best possible supply service to its three core markets of Central and Eastern Europe, Southeast Europe and Turkey. OMV uses the synergies that result from the combination of these strengths to extend its supply chain from oil and gas through to electricity and eventually renewable energy.

OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The Company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines. This report is published at the same time as the annual report.