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VIVA and Sarah Wiener enter pastry heaven with the ‘Wiener Bio-Apfelstrudel

September 21, 2010 - 10:00 am (CET)

  • The latest culinary temptation from celebrity chef Sarah Wiener will be available at every OMV filling station with VIVA from 27th of September
  • Coming soon to VIVA: a hand-made organic ‘Wiener Bio-Apfelstrudel’ with coffee - the ‘Wiener Jause’!
  • Organic snacks from VIVA: guaranteed to contain organic ingredients and available 24 hours a day

The success story of organic snacks from VIVA and Sarah Wiener began in 2009 with the launch of the “Wiener Burger”, and was continued with ‘Sarah Wiener ‘s organic roast beef roll’ introduced this spring. Just in time for the apple season, the first sweet organic snack has now arrived for those with a sweeter tooth. The apple strudel perfectly complements the rich coffee range that is available at every VIVA world of indulgence. 

VIVA and Wiener belong together like organic food and indulgence. The ‘Wiener Burger‘, a tasty organic liver loaf in a crisp organic roll, has become a firm favourite as a snack between meals. In addition, ‘Sarah Wiener’s organic roast beef roll‘ offers everything a hungry motorist could want: an exclusive taste experience at OMV filling stations. What’s more it proves that fresh and tasty organic food is even available on long car journeys. From 27th of September there will be a new culinary delight for those with a sweeter tooth: a hand-made organic apple strudel. It will turn every coffee break at VIVA into a ‘Wiener Jause‘, a Viennese snack in coffee house tradition.

Sarah Wiener’s secret love
“The smell of freshly baked apple strudel with cinnamon and sugar is one of my earliest childhood memories,” admits the star chef with a beaming smile. “I love apples in any form, but home-made apple strudel was always something really special for me. It will just melt in the mouth if everything has been prepared correctly in advance. Every part of the organic ‘ Wiener Bio-Apfelstrudel‘ is hand-made – and that’s clear from the taste.”
Traditional recipe using quality organic ingredients
With more than 75% apple content, the apple strudel was always the healthy alternative to heavier cakes. The organic apple strudel from VIVA only includes traditional ingredients: fruity apple filling with raisons, walnuts and cinnamon covered with a carefully prepared dough made out of wheat flour, breadcrumbs, eggs and butter and coated in a fine layer of powdered sugar. All ingredients are of the best organic quality and are labelled with the ‘Austria Bio Garantie” – a trademark for organic products.

Every part of the ‘Wiener Bio-Apfelstrudel‘ is prepared by hand. The dough is manually rolled out and filled with the manually prepared ingredients. The dough is then carefully rolled in a sheet, baked, and cut into portions by hand. Only by doing it this way will you create a special taste experience.

‘Wiener Jause‘ – the Viennese snack with organic apple strudel and coffee
VIVA prides itself on goods in coffee-house quality which is valued by VIVA customers. More than 14,000 cups of coffee are consumed every day at Austria’s OMV filling stations. The organic ‘Wiener Bio-Apfelstrudel‘ is the perfect complement to one of VIVA’s ten delicious coffee selections, and this perfect combination has therefore been given its own name at VIVA: ‘ Wiener Jause‘.

Organic food at VIVA: 24 hours a day
“Snacks of organic quality form an important component of the VIVA range,” said Harald Joichl, Head of OMV’s Filling Station Business in Austria and Germany. “Healthy eating has become important to increasingly more people. We share this passion, and offer all OMV customers the opportunity to buy certified organic snacks and organic lemonade – 24 hours every day. No other filling station provides this service.”

Certified organic quality
“We don’t believe in empty promises. Whether it’s freshly baked bread, dairy products or snacks: all organic products sold by VIVA carry an organic seal of quality. Transparency is of particular importance to us, and this is also valued by our customers,” said Joichl.
Further information about OMV filling stations with VIVA in Austria can be found here:

Background information:

OMV Aktiengesellschaft
With Group sales of EUR 17.92 bn and a workforce of 34,676 employees in 2009, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. As the leading energy Group in the European growth belt, OMV is active in Refining & Marketing (R&M) in 12 countries. In Exploration & Production (E&P) OMV is active in 17 countries on four continents. In Gas & Power (G&P) OMV sells approximately 13 bcm gas per year. Through its 2,000 km long gas pipeline network in Austria G&P transports approximately 75 bcm gas annually. OMV’s Central European Gas Hub is with around 23 bcm annual trading volume one of the most important gas hubs in Continental Europe.

OMV is the leading energy Group in the European growth belt with oil and gas reserves of approximately 1.19 bn boe, daily production of around 318,000 boe in Q2/10 and an annual refining capacity of approximately 26 mn t. OMV now has 2,319 filling stations as of Q2/10. The market share of the group in the R&M business segment in the Danube Region is now 20%.

OMV further strengthened its leading position in the European growth belt through the acquisition of 41.58% of Petrol Ofisi, Turkey’s leading company in the retail and commercial business.

In June 2006, OMV has established the OMV Future Energy Fund, a wholly owned subsidiary to support projects in renewable energy with more than EUR 100 mn to initiate the change from a pure oil and gas group to an energy group with renewable energy in its portfolio.

OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The Company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines. This report is published at the same time as the annual report.

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