- With the new Afro Coffee product range VIVA offers special moments of indulgence
- High-quality coffee with the FAIRTRADE seal of approval now at every OMV filling station with VIVA
Starting today, a very special indulgence will be available at OMV filling stations with VIVA: Afro Coffee, a first-class coffee with the FAIRTRADE seal of approval that comes from the colourful world of modern Africa. Thus, VIVA offers a distinctive coffee experience with blends of Arabica and Robusta beans that were exclusively composed for VIVA, based on a concept that leads back to the origins of coffee.
A touch of Africa
Africa is the cradle of coffee. That’s why each and every cup of the delicious beverage embodies the culture and the identity of an ambitious and rising continent. The brand Afro Coffee therefore is a symbol for the growing self-confidence and the concept of offering first-class coffee as a distinct brand-name product. "The modern African township culture expresses itself in bright and colourful designs. That’s how VIVA shops also turned into places of pure vitality and soulfulness", explains Harald Joichl, Head of OMV’s filling station business in Austria and Germany, in a description of the Afro Coffee brand launch at VIVA.
Uniquely intense and balanced coffee blends
The VIVA blends were exclusively composed by Afro Coffee. They are powerful with a particularly delicate note. These pure moments of indulgence refine first quality beans from Africa with finest variants of other continents. Intense Arabica beans provide a strong body and selected Robusta beans create the unique flavour and perfect crema. The hand-selected beans are roasted delicately to ensure an equilibrated harmony of more than 1,000 aromas.
FAIRTRADE – helping others to help themselves
Products with the FAIRTRADE seal of approval can be enjoyed with a good conscience because the seal guarantees that producers in developing countries have a secure income and good
prospects: small farmers receive a fair wage for their work. This creates security and confidence for the future. An increasing number of small farmer cooperatives are therefore able to make longer-term plans and invest not only in infrastructure and production but also in improving production processes and therefore quality. "We have found a partner in Afro Coffee that, like us, places considerable value on social sustainability," says Harald Joichl, who welcomes the move. Furthermore: "We are delighted that Afro Coffee not only means we can offer our customers a first-class coffee but also enables us to make a contribution towards helping others to help themselves, which is particularly close to our hearts."
With Group sales of EUR 23.32 bn and a workforce of 31,398 employees in 2010, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Exploration and Production, OMV is active in two core countries Romania and Austria and holds a balanced international portfolio. OMV had proven oil and gas reserves of approximately 1.15 bn boe as of year-end 2010 and a production of around 287,000 boe/d in 9m/2011. In Gas and Power, OMV sold approximately 18 bcm of gas in 2010. In Refining and Marketing, OMV has an annual refining capacity of 22.3 mn t and as of the end of September 2011 approximately 4,700 filling stations in 13 countries including Turkey. In Austria, OMV operates a 2,000 km long gas pipeline network with a marketed capacity of around 89 bcm in 2010. With a trading volume of around 34 bcm in 2010, OMV’s gas trading platform, the Central European Gas Hub, is amongst the most important hubs in Continental Europe. OMV further strengthened its position through the ownership of a 97% stake in Petrol Ofisi, Turkey’s leading company in the retail and commercial business.
OMV is a signatory to the UN Global Compact, and an active supporter to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment, especially in economically weak regions. OMV continuously addresses economic, environmental and social issues related to its business in a responsible manner. The company reports on its activities in a sustainability report in accordance with the Global Reporting Initiative Guidelines.