- OMV and Interbrand win Red Dot Award, Corporate Design Prize and German Design Award
- OMV’s new brand identity reflects innovation, sustainability and global impact
- New corporate design rolling out across all OMV touchpoints including 1,000 OMV filling stations
OMV, together with its creative partner Interbrand, celebrates a triple win on the international stage for creative design. The collaboration has earned three prestigious honors: the coveted Red Dot Award – one of the world’s leading design competitions, the Corporate Design Prize (Category: Redesign) – a benchmark for designers and agencies, and the German Design Award – an international accolade for outstanding design.
OMV’s new corporate identity, unveiled in June 2024, is built on a brand foundation established three decades ago and opens a new chapter for the company. It reflects OMV’s commitment to innovation, responsible transformation, and global impact – now made visible through its refreshed brand identity. Crafted in partnership with Interbrand, a leading global brand consultancy, the new identity convinced juries with its clarity, vision, and modernity.
“We feel very honored to be recognized by the renowned panel of design connoisseurs, which underpins the strength of our new brand positioning Forward for Good”, said Sylvia Shin, Senior Vice President, Group Communications at OMV. “It is our purpose to reinvent everyday essentials in a rapidly evolving environment, anchored in innovation, progress and sustainability. Hence, our new corporate design is central to making OMV’s strategic shift and our transformation journey visible to all of our stakeholder groups.”
Jens Grefen, Senior Creative Partner and Executive Creative at Interbrand, added: “Co-creating OMV’s new brand was both a challenge and a privilege for our creative team. These accolades celebrate OMV’s bold transformation and our team’s creativity in bringing that vision to life. Together, the three awards reaffirm OMV’s leadership in the energy sector and set benchmarks for brand excellence across the industry.”
OMV’s new brand identity is being rolled out across all its touchpoints – from B2B (business-to-business) to B2C (business-to-consumer) interfaces – including around 1,000 OMV filling stations in seven European countries, which proudly serve over 650,000 customers every day.
Pictures can be found here.
About OMV Aktiengesellschaft
It is our purpose to re-invent essentials for sustainable living. OMV is transitioning to become an integrated sustainable energy, fuels and chemicals company with a focus on circular economy solutions. By gradually switching over to the low carbon business, OMV is striving to achieve net zero by 2050 at the latest. In 2024, the company generated revenues of 34 billion euros with a diverse and talented workforce of around 23,600 employees worldwide. OMV shares are traded on the Vienna Stock Exchange (OMV) and in the US on OTCQX (OMVKY, OMVJF). For more information, please visit www.omv.com.
About Interbrand
Interbrand has been a world leading brand consultancy for 50 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.