Lights, camera, action: Our OMV MaxxMotion Diesel commercial in the making
Reading time: 1 min
It’s mid-November at the Oberstdorf ski jump in Germany. The camera is ready, the audio is ready, and ski jumper Stefan Kraft is ready to film our winter commercial. There’s just one small problem: It’s plus 20 degrees Celsius and it should actually resemble the height of winter with temperatures below freezing.
Snow and cold are part of my job as a ski jumper - and sometimes also a film crew and make-up artist who conjure up snowflakes for my face.
After all, this is what the commercial is all about – the days when it’s so icy that even Stefan Kraft would prefer to leave the next training jump until tomorrow. Days when you’re happy if your car starts up without any problem even when temperatures are far below freezing, because you’ve got the right fuel in your tank.
This isn’t something to be taken for granted: Diesel consists of a mix of hydrocarbon compounds which also includes paraffins. Depending on the Diesel fuel, the paraffin is liable to crystallize at low temperatures and can form solid particles. The diesel takes on a cloudy appearance – possibly leading to ignition problems, a stuttering engine and engine noise. But for OMV MaxxMotion Diesel even freezing winter temperatures pose no problem.
But how did we solve the problem of a spring-like winter day when filming? Why is Stefan Kraft also capable of launching an acting career? And why did he appear at all in an OMV commercial? You can see for yourself in our making-of film:
And here is the result of the first cooperation of this kind between OMV and ÖSV – our new OMV MaxxMotion Diesel commercial: