Press Release, September 4, 2017 - 02:00 pm (CEST)
The OMV TV spot “We are the energy – for a better life” has won first place in the SujetFocus Advertising Test in the areas of appeal, credibility, image, brand impact and recognition. The qualitative, independent study was conducted on August 16, 2017 in the course of 160 face-to-face interviews.
Magdalena Moll, OMV SVP Corporate Affairs & Head of Corporate Communications: “We are delighted with this result. It confirms that our core message “We are the energy – for a better life” has been communicated in a way that is easily comprehensible and transparent; the brand impact for OMV is also above average. This is one of our first successes on the way to OMV´s new positioning.”
The campaign shows the OMV´s energy for people and businesses in Austria. The first wave of the OMV TV spots was broadcast in July and August; a repetition is planned for November 2017. The commercial was created by GGK Mullenlowe GmbH in close cooperation with OMV Corporate Communications; Zone Media GmbH is the production agency responsible.
Watch the TV spot here: https://youtu.be/8HrsZENRtdQ
OMV is producing and marketing oil & gas, innovative energy and high-end petrochemical solutions – in a responsible way. With Group sales of EUR 19 bn and a workforce of around 22,500 employees in 2016, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Upstream, OMV has a strong base in Romania and Austria and a balanced international portfolio. 2016 daily production stood at approximately 311,000 boe/d. In Downstream, OMV has an annual refining capacity of 17.8 mn tonnes and more than 2,000 filling stations in ten countries as of June 2017. OMV operates a gas pipeline network in Austria and gas storage facilities in Austria and Germany. In 2016, gas sales volumes amounted to 109 TWh.
For further information, please contact:
OMV Public Relations:
Robert Lechner, Tel.: +43 1 40440-21357, e-mail: firstname.lastname@example.org
OMV Investor Relations:
Florian Greger, Tel.: +43 1 40440-21600, e-mail: email@example.com