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OMV’s approach to drive Digitalization

Digitalization and Industry 4.0 change the way we run our business. They open up opportunities to unlock benefits along the entire value chain – in oil and gas exploration, refining, logistics, sales and in administrative processes like finance and human resource management. It is OMV’s clear ambition to become a digital leader in key areas. For OMV, digital transformation is more than applying and scaling technology – it is also about people and culture. Therefore, creating a digital mindset and reshaping the talent landscape are an integral part of OMV’s digital transformation as well as the integration of technology partners and startups.

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Transforming OMV into a digital enterprise

Projects with a high business impact form the backbone of digitalization. Downstream ensures that all dimensions of digitalization are covered by a balanced project portfolio that accelerates the execution of our business strategy.

WHAT - A digital twin is a 3D model of our refineries. This 3D model helps us to transform our maintenance and turnaround planning.

HOW - By using digital plans we increase precision of planning of repair works thereby reducing safety risks and worker down time. Having our infrastructure in our own Downstream Geographic Information System (GIS), it is possible to set up 3D models as 360 ° pictures and show our refineries in “Street View”.

WHY - This System enables our refinery not only to increase predictive maintenance and the precision of repair works planning but also to reduce complexity of internal processes, which leads to higher efficiency.

WHAT - Our tank farms are having a digital face-lift. OMV Downstream is implementing a digital and automated end-to-end business process, covering the entire operational cycle in tank farms.

HOW - Watch our video to see for yourself.

WHY - The new Terminal Automation System (TAS) harmonizes the IT landscape over all tank depots to increase efficiency, eliminates all paper-based processes and improves safety, security and regulatory compliance.

WHAT - Tracking of our Rail Tank Car Fleet went digital. RTC Telematics platform provides telematics data, such as geographical position, temperature, shock and mileage for our entire fleet. It shows the current location, driven routes, expected arrivals and many other real time and historical information.

HOW - An agile RTC telematics implementation project simplifies and optimizes the workflow and ensures a comprehensive end-to-end view of our entire fleet. The RTCs are equipped with GPS transmitters and a central steering and monitoring software application is implemented and use for daily operations and fleet management.

WHY - Our RTC fleet is a core asset for our primary logistics which ensures a reliable and comprehensive supply coverage with the support of our rail carriers. So far, tracking and monitoring of these RTCs was time intensive, complex and demanded several manual steps. Not only that the tool now allows optimal fleet utilization and helps with the cost efficiency, but it also can provide our customers and us reliable information in real time which leads to the optimization of many processes related to rail transport.

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WHY – A key business objective of Retail is to increase convenience for our customers, save costs through improved processes and increase our efficiency, hence keeping up our competitive advantage. 

HOW – We conducted a discovery project in which we analyzed the business to identify the main pain points and opportunities. Based on the findings, we defined our priorities and roadmap of digital initiatives that will shape our future Digital Filling Station and help us accomplish our objectives.

WHAT - We identified multiple actions that aim to increase the access to information, provide automated processes and applying new technologies to the existing setup. Projects such as a new mobile app for loyalty and payments, digital service terminals, automated reception & inventory are just a few examples of our future Digital Filling Station.

WHAT - OMV Gas is authorized to trade in 12 EU gas markets. It has implemented an algorithmic-trading tool to simultaneously monitor the constantly changing order book activities, related to the trade of exchange traded gas contracts. In real time, every event in the order books is read, analyzed and stored, in a high performance database. On a daily basis, around 400,000 additional data records are interpret and prepared for back-testing as well as historical analyses.

HOW - Currently up to 15 different trading algorithms combine internal input parameter with various market data, search for patterns, optimize trading decisions and execute transactions.

WHY - The system speeds up trading and helps to close deals within milliseconds, while balancing fluctuating gas supply & demand, optimizing gas transport and gas storage capacities. It fully automates the trading process outside of office hours, which enables OMV Gas to manage its portfolio efficiently 24h a day, 365 days a year.

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On our continuing journey to become a truly data driven division, Downstream constantly adopts state of the art technology and modern platforms. Our ambition is to…

  • establish a single source of truth and create a common and undisputed foundation for data driven business decisions.
  • drive advanced insights through highly automated and meaningful business dashboards utilizing advanced analytics.
  • free up time for high value tasks by introducing digital assistants supporting our staff to automate routine tasks and enhance the user experience for our customers.
  • become paperless by digitizing paper-based processes and consequently adopting digital ways of working.