
OMV's Digital Journey
OMV’s Digital Journey is our strategy for digital transformation, enabling us to become a digital leader in our field and unlocking smart opportunities along the entire value chain. Digital transformation is driven by key initiatives orchestrated across the entire Group built on three pillars: Digitalize, Act, and Enable.
Executive Summary:
- Digital Journey positions OMV among the digital leaders in the industry
- Operationalization of business strategies through focused lighthouse projects
- Change in culture, skills to foster an innovative mindset as the foundation
With the Digital Journey OMV has defined a structured digital transformation to become a leading player in the field of digitalization in the industry, unlocking smart opportunities among our entire value chain. The digital transformation is driven by key initiatives orchestrated across the entire group, which are built on three pillars:
- Business agility through smart investment and technology choices – close to business - focusing on highest impact along business and HSSE priorities driven by light house projects
- Digital ways of working - innovate at speed and scale with an organization, skills & culture adaptive to digital through Culture Initiative, Digital Academy and Open Innovation
- Digital platforms– breaking down silos by integrating through digital technology like Cyber Security, S4Hana, Cloudification and O365 WoF

The digital strategy was developed in line with OMV’s structure alongside key divisional programs, namely DigitUP in Upstream, DigitalMotion in Downstream, and Finance 4.0 in corporate services. Lighthouse projects have contributed to operationalizing our business strategies and generating maximum value since 2018. Our digital strategy also enables digitalization based on hybrid IT infrastructure services and state-of-the-art cybersecurity. We promote cultural change and develop future skills to foster an innovative mindset and create digital dexterity in our organization.
For OMV, digital leadership also means acting as an industry role model for sustainable HSSE, reducing our carbon footprint and maintaining highly efficient and effective process operation. Among our key values are customer centricity, serving as the business partner of choice, and being an attractive employer for talent.
To reach this target OMV invests in digitalization projects along seven dimensions:
- Cyber security to safeguard the business
- Process digitalization to improve business models and process efficiency
- Advanced analytics by integrating data domains in a data lake to enhance decision making and drive predictive maintenance ambitions
- Automation, AI & Robotics to optimize operations, increase HSSE effectiveness and improve corporate processes
- Connectivity & Sensing to digitalize plant operations and connect the workforce
- Hybrid IT infrastructure integration as a state-of-the-art IT foundation layer (“Renovate the core”)
- Digital Dexterity as our ambition to implement a new culture, a new way of approaching challenges
Today, digitalization is vital for business at OMV, for example, to ensure optimal evaluation and convergent use of digital and analog data in machine controls for increased efficiency and availability, safer operations, and more targeted maintenance activities. Leveraging our experience, collaborating with strategic partners, and transforming key elements of the IT landscape into platforms allows us to execute a solid, well-balanced portfolio of use-case and value-driven digital endeavors.
DIGITALIZE – Leveraging digital technologies to drive business performance and value generation
Initiative |
What we do | How we benefit |
---|---|---|
DigitUP |
|
|
DigitUP |
|
|
DigitUP |
|
|
DigitalMotion |
|
|
DigitalMotion |
|
|
Corporate |
|
|
Corporate |
|
|
ACT – summarizes our activities to build the required skills and capabilities for the future, along with a culture that embraces digital transformation
Initiative |
What we do | How we benefit |
---|---|---|
OMV Group-Global cross-divisional |
|
|
OMV Petrom |
Digitalization to mobilize and empower the workforce leading to a more agile and efficient organization. Scaling digitalization to speed up time-to-value by popularizing use of key technologies, e.g., PowerBI, paperless approvals, automation, and advanced analytics |
|
ENABLE – Our activities to build the foundation for digital technology
Initiative |
What we do | How we benefit |
---|---|---|
DigitUP |
|
|
Digitalmotion Robot Process Automation |
|
|
Corporate |
|
|
Corporate |
|
|
Corporate |
|
|